Why Jalebi?

 ✿ HELLO, WELCOME TO MY STUDIO ✿

The studio began during the pandemic as a small, personal way to heal my heart with cute things, drawing, reading, writing, and creating softness when the world felt heavy. What started as comfort slowly grew into something I wanted to share.
 

The name comes from the little joys I’ve always loved, jalebi and fafda on slow mornings, rabdi as a treat, poha on ordinary days. There’s something comforting about how even something as complicated-looking as a jalebi can sit so easily beside fafda, rabdi, or poha, different, unexpected, but somehow perfect together. I think love can be like that too. I hope this small mail club carries a little bit of that feeling for you.
 

Today, Jalebi Studio has evolved into a monthly mail club and a growing body of art rooted in books, everyday feelings, and the quiet details that linger. It exists as a slower, more thoughtful space:  where art is made with care and meant to be held onto.

Your's sincerely,
Purnachi